Sir Richard Branson has turned down an invitation from Singapore's government to take part in a live television debate about the country's approach towards drugs and the death penalty.
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He was invited to take part in a discussion with the city state's home affairs minister K Shanmugam.
The British billionaire has said he opposed Singapore's death penalty for crimes such as drug trafficking.
He spoke out over the execution of drug trafficker Nagaenthran Dharmalingam.
In an open letter posted on his blog, Sir Richard said television debates are "always at risk of prioritising personalities over issues - cannot do the complexity of the death penalty any service".
He also called for the island nation's government to engage with local voices in "constructive, lasting dialogue involving multiple stakeholders, and a true commitment to transparency and evidence" to help it find a way abolish the death penalty.
Earlier this month Singapore's Ministry of Home Affairs rebutted an earlier blog of Sir Richard's in which the Virgin Group founder said the government "seems bent on executing scores of low-level drug smugglers, mostly members of poor, disadvantaged minorities".
He went on to say Malaysian Nagaenthran Dharmalingam had been hanged in Singapore earlier in the year for drug trafficking despite having "a well-documented intellectual disability".
In 2009, Nagaenthran was caught crossing into Singapore from Malaysia with 43g (1.5oz) heroin strapped to his left thigh.
Under Singapore's drug laws - which are among the toughest in the world - those caught carrying more than 15g of heroin are subject to the death penalty.